Case study

Cavities is a home based dental service that employs dental technicians, oral health care professionals that are qualified to perform oral assessments (check-ups) but are not qualified to perform dental work as dentists are. Dental technicians visit elderly people in their homes and, for a fee that is similar to standard check-up fee, record a video scan of the customers teeth. This is uploaded to the Cavities Cloud server for a qualified Dentist to do the assessment using a high resolution screen. The customer receives the assessment by SMS and if extra dental work is need, they are also sent a list of the closest dental practices. The business canvas below represents the Cavities model.

Task Details

1. Review the business canvas and decide whether the canvas represents the Cavities business model
2. Cavities has re-thought its business model and has identified that as well as charging the customer, dentists in the customers area can be approached. Local dentists can be invited to pay to be listed on the SMS a customer receives. This will help the local dentists advertise their services specifically to people who need dental work. Modify the business canvas to accommodate this change
3. Can you identify any other emerging technology that might help Cavities ?

CAVITIES BUSINESS CANVAS DentalCheck@home Key Partners Key Activities Value Proposition Customer Relationship Customer Segment People at home Dental Hospitals who promote the service in order to free up their schedules Dental assistant visits clients at home for dental hygiene, a Many people at home clean, x-rays oral images and a plaque assessment. cannot easily go to the dentist for a check-up Remote dentist downloads the scans and conducts a dental assessment sends the assessment to the client by SMS, updates the Cloud patient management system Clients and carer's/family are signed up to the online patient management system where they can access the history of dental assessments University dental schools who will help recruit dental technicians A marketing team builds a schedule of streets/towns to visit to drop leaflets in letterboxes. Perhaps starting in rural towns without a dentist Local council who will give permission for Cavities to provide the service in their area Channels Leaflet to letterboxes Key Resources Portable dental chair for technician Laptop for technician Laptop, monitor for the Dentist (at home) Cloud based patient management system Cost Structures SetUp: Practice registration?, Web site Equipment (X-ray $2000, mobile chair $1000, camera $1000, laptop $2000)=$6000. Pay: Dental assistant $70/hour ($70/client) Dentist $200/hour ($50/assessment) Marketing: Leaflet mailbox drop, digital marketing to reach adult children who live elsewhere Revenue streams From patients Oral exam 011 X X-Ray 012 Scale and clean 114 Fluoride 121 $65 $58 $120 $37 Max $280 Avg $200 CAVITIES BUSINESS CANVAS DentalCheck@home Key Partners Key Activities Value Proposition Customer Relationship Customer Segment People at home Dental Hospitals who promote the service in order to free up their schedules Dental assistant visits clients at home for dental hygiene, a Many people at home clean, x-rays oral images and a plaque assessment. cannot easily go to the dentist for a check-up Remote dentist downloads the scans and conducts a dental assessment sends the assessment to the client by SMS, updates the Cloud patient management system Clients and carer's/family are signed up to the online patient management system where they can access the history of dental assessments University dental schools who will help recruit dental technicians A marketing team builds a schedule of streets/towns to visit to drop leaflets in letterboxes. Perhaps starting in rural towns without a dentist Local council who will give permission for Cavities to provide the service in their area Channels Leaflet to letterboxes Key Resources Portable dental chair for technician Laptop for technician Laptop, monitor for the Dentist (at home) Cloud based patient management system Cost Structures SetUp: Practice registration?, Web site Equipment (X-ray $2000, mobile chair $1000, camera $1000, laptop $2000)=$6000. Pay: Dental assistant $70/hour ($70/client) Dentist $200/hour ($50/assessment) Marketing: Leaflet mailbox drop, digital marketing to reach adult children who live elsewhere Revenue streams From patients Oral exam 011 X X-Ray 012 Scale and clean 114 Fluoride 121 $65 $58 $120 $37 Max $280 Avg $200