CASE STUDY Challenge . A new Toronto-based beauty brand is launching this spring, with a line of clean and sustainable skincare products geared towards millennials and Gen Z consumers. . The products will be available to ship across Canada and also available exclusively at Indigo stores in the GTHA. Currently, the brand only has an Instagram account and is doing branded paid social ads on Instagram and Facebook. . How would you work with influencers, knowing the brand's goal is to drive awareness and trial leading to sales? What type of partners will you engage with? What platforms will you be executing on? What will be your creative approach? How will you amplify content