Case Study: Columbus Voyagers Inc., a travel agency operating for a long time in the market with a good reputation, conducted its internal and external analysis and prepared its IFE and EFE matrices. Their EFE score is 3.2323 and their IFE score is 2.9. The industry sales growth rate is 23% at this moment and it can range from - 10% to 40%. The companys market share is 30%. Out of the eight competitors in the economy, the company comes second in terms of market share. The company that comes first in the market is Free Mover Travelers Inc. holding 33% of the market share. The trade analysts are saying that the market is growing and in near future, it will see tremendous growth. Prepare a GSM, a BCG matrix (taking this companys situation only) and an I/E matrix for Columbus Voyagers Inc. Suggest some strategies for Columbus Voyagers Inc.