Case Study Conversation 6: Case 1. Tes| With many more EV competitors entering the market, how do you think Tesla's marketing and distribution strategy may need to change? Much like Henry Ford in the early days of Ford Motor Company, Elon Musk's public persona is closely associated with Tesla's brand. Is this healthy for the Tesla brand moving forward? What recommendations would you make for Tesla's future brand and marketing strategy? Case 1. Tesla Races Ahead With Nontraditional Marketing Strategy