Case study Credex :

development of the discussion on the main considerations and challenges of CredEx

a) what factors (causal antecedents) have driven the transition of the O2O business model to the innovative features of portable, online and mobile phone based solution?

b) what are the innovative aspects of the new online business model and why are they relevant?

c) what were the main critical issues in the transformation and how were they faced and overcome by management?