Case Study D

Harward Company, the largest distributor of raw meat in Australia,has been severely affected in sales during the Covid19 pandemic. The company plans to launch new products such as sausage, bacon and ham. It aims to increase 30% of sales in the first quarter.

You are working in the marketing team and suggests Harward company to promoteitself by presenting information to its target audience and within its business industry. Harward Company operates its business online and has a good community presence in its location. One of its values is to give back to the community, so it often participates in and supports local business and community events. The company current has technologies to produce presentations that are seen digitally and have good interpersonal skills for face-to-face presentations that require more audience participation.

1. From case study D, write a draft of the presentation proposal including the below elements:

• Identify the key target audience for the organisation
• Determine suitable tone, structure, and style of the communication and presentation.