Case Study Details

Case Study Details

Scenario:

You are the head(s) of the Canadian division for one of the following American companies:

• Walmart Canada

You, the new director(s) of the Canadian division, will be presenting an annual Canadian Division update for your CEO at the American headquarters. Since you are new to the role, this will be your first time meeting your CEO in person. This is a mandatory presentation that is delivered by the director(s) of the Canadian division on an annual basis. Your CEO is looking for an update on the performance of the Canadian division from the past year, as well as the projected performance for the remainder of the current year. Your CEO is busy and does not have a lot of time to chat, so this presentation is meant to be brief while still being helpful and informative. Think about it. What does your CEO need to know? Try to keep this presentation high level, simple and helpful. You want to leave a good impression that ultimately helps you build trust with the boss and leaves the Canadian division shining in a positive light.

Information to include in your presentation:

• An introduction- introducing team, thanking them, ice breaker, agenda
• Sales in 2021- you can break this down by the entire country and/or highlight specific provinces
• Sales projections for 2022- you can break this down by entire country or by provinces. You should also talk about HOW and/or WHY you anticipate these projections (increased social media marketing, more buildings/stores, buying trends, etc.).
• Customer feedback (similar to above). You should talk about trends and/or what customers have been buying/saying -- this can also be included in your sales projection section as to WHY sales projections are anticipated to rise (or fall)
• Other news about Canadian division- charity/volunteering initiatives, employee promotions, new Canadian stores, University partnering initiative, other big plans, etc.
• Anything you think can be helpful or interesting for the CEO to know
• Conclusion- summary and thank you

Notes

• If you can't find accurate information online (i.e. sales projections, company trends), it's okay to make up new numbers or information. However, try to make sure the numbers/information that you make up are realistic. The purpose of this assignment is to practice your informational presentation skills in a realistic way.
• Sales numbers you use should be real. These numbers are easy to find online in a companys annual report. Please cite this information as well as any other sourced information.