Case Study: Do you want ethics with that?(McDonald's) Bartleby (2019)

Question 1 Based on the information in the case study, identify theorganisational stakeholdersMcDonald's serves. Which stakeholders are given higher priority than others in the way decisions are made, and resources allocated? How does this prioritisation relate to McDonald's stated vision and values?

Question 2

In class we focused on the six marketing principles in our discussion of marketing fundamentals. Evaluate McDonald's adherence to thesix marketing principlesas a guide to their marketing decisions. Drawing on the case study information and other research, assess how well McDonald's have implemented these principles. What are your recommendations for improvement?

Question 3

Drawing on the information in the case study, and your tutorial activities, conduct amacroenvironmental analysisfor McDonald's. Which of the macroenvironmental forces have the most influence on this market? What opportunities and threats do you see for McDonald's based on your analysis? Support your opinion with secondary research.

Question 4 UsePorter's Five Forces Model, to assess the industry in which McDonald's operates. Pay particular attention to the bargaining power of suppliers to McDonald's, using information from the case study and your research to support your opinions. Based on your assessment, what are your recommendations for a new company considering entering that industry?

Question 5

According to the case study, Mr Bob Langert, "found it took a long time to get agreement within the company on a particular subject and then to persuade suppliers to comply" (Hooley et al, 2020, p.486). Develop aninternal marketing programfor implementation of one of Bob Langert's ideas mentioned in the case study. Ensure you include in your program, contents, and examples for: product, price, communications, and distribution.