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Case Study Dove: Evolution of a brand 1. In footnote 1, a blogger asks is marketing now cheap, fast and out of control? Do you

Case Study

Dove: Evolution of a brand

1. In footnote 1, a blogger asks "is marketing now cheap, fast and out of control? "Do you agree?

2. Footnote 2 refers to Dove starting a conversation they don't has control of. What does this mean,

and do you agree?

3. What are the risks facing Dove today?

4. How does this case relate to the issues of reputation management in digital marketing?

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