Question
Case Study Drinkworks: Home bar by Keurig - havard business publishing Questions To Be Answered 1.Is Drinkworks a good product? What problem is it trying
Case Study Drinkworks: Home bar by Keurig - havard business publishing
Questions To Be Answered
1.Is Drinkworks a good product? What problem is it trying to solve?
2.What is the right target market for it and what is its potential market size?
3.What is its value proposition and how should it be positioned compared to its competitors?
4.What pods should Davis introduce - cocktail pods with alcohol, mixer pods without alcohol, or beer/cider pods?
5.What distribution channels should Davis select to launch Drinkworks?
6.Can Drinkworks be the next billion-dollar opportunity for AB InBev and Keurig?
Bonus - How should the device and pods be priced?
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Marketing Real People, Real Choices
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
4th Canadian Edition
132913178, 978-0134365954, 013436595X, 978-0132913171
