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1: How could bad copy prevent someone from signing up to a valuable, free service like the trial offered by Encyclopaedia Britannica? 2: Why do

1: How could bad copy prevent someone from signing up to a valuable, free service like the trial offered by Encyclopaedia Britannica?

2: Why do you think the more specific headings performed better than a vaguer, more intriguing heading?

3: •Identify the web writing best practices that were included in the new version of the Encyclopaedia Britannica website.

Case Study- Encyclopaedia Britannica online

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