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Case Study: Evaluation of Alternatives Evaluation Criteria: 1) What does adding more manufacturing plants in regions closer to their markets do to the market share

Case Study: Evaluation of Alternatives

Evaluation Criteria:

1) What does adding more manufacturing plants in regions closer to their markets do to the market share of Nike?

a. what does it do to profit feasibility?

b. what does it do to firm image?

c. what does it do to sales growth?

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