CASE STUDY

EXPLAIN SWOT analysis of a Canadian company you must choose. You are to use this template:

SWOT ANALYSIS Name of Company analyzed: (full name, address, email, Name of its Chairman of the Board, President, and Chief Financial Officer): What is the Company's Scope of Business (give a proper description of the company's business services):

Chart 1

Strengths

Weaknesses

Chart 2

Opportunities

Threats

SCHEDULE 1-Info To Help you do assignment

What is SWOT analysis SWOT (strengths, weaknesses, opportunities, and threats) analysis is a method for identifying and analyzing internal strengths and weaknesses and external opportunities and threats that shape current and future operations and help develop strategic goals.

This exercise asks you to choose a Canadian company, preferably a well known one you can find on the internet. You will use SWOT analysis to identify the four categories listed.

Examples of strengths could include: good sourcing of ingredients, popular products, personalized customer service, strong relationship with suppliers, strong employee relations, strong financial performance;

Examples of weaknesses could be: poor work relationships, strikes, shrinkage and business lost due to Covid 19, other international market conditions, poor financial performance, many law suits outstanding, little product diversification, high turnover rates, and outdated equipment.

Then under opportunities and threats provide information on external and internal factors that present indication such factors will help the company grow in the future(opportunities) or may harm it (threats).

In this exercise you are trying to create a balanced list.

These four aspects can be broken into two analytical steps. First, a company assesses its internal capabilities and determines its strengths and weaknesses. Then, a company looks outward and evaluates external factors that impact its business. These external factors may create opportunities or threaten existing operations. You start by creating a list of questions to answer for each element. Those questions will then serve as a guide for completing the SWOT analysis and creating a balanced list.

In Schedule 2, I provide a step by step guide how to do it. Please you must properly provide proper citation of where you got your information from.

If you cut and paste directly put quotation marks before and after those cut and paste words and then either in brackets or footnote which web-site you got the info from.

If you do not cut and paste directly you mist still put in brackets before or after the info where it came from or after the info a footnote saying where it came from.

SCHEDULE 2 - 5 steps of SWOT Analysis Step 1: Determine Your Objective A SWOT analysis can be broad, though more value will likely be generated if the analysis is pointed directly at an objective. For example, the objective of a SWOT analysis may focused only on whether or not to perform a new product rollout. With an objective in mind, a company will have guidance on what they hope to achieve at the end of the process. In this example, the SWOT analysis should help determine whether or not the product should be introduced. Step 2: Gather Resources Every SWOT analysis will vary, and a company may need different data sets to support pulling together different SWOT analysis tables. A company should begin by understanding what information it has access to, what data limitations it faces, and how reliable its external data sources are. In addition to data, a company should understand the right combination of personnel to have involved in the analysis. Some staff may be more connected with external forces, while various staff within the manufacturing or sales departments may have a better grasp of what is going on internally. Having a broad set of perspectives is also more likely to yield diverse, value-adding contributions. Step 3: Compile Ideas For each of the four components of the SWOT analysis, the group of people assigned to performing the analysis should begin listing ideas within each category. Examples of questions to ask or consider for each group are in the table below. Internal Factors What occurs within the company serves as a great source of information for the strengths and weaknesses categories of theSWOT analysis. Examples of internal factors include financial and human resources, tangible and intangible (brand name) assets, and operational efficiencies.

Potential questions to list internal factors are: (Strength) What are we doing well? (Strength) What is our strongest asset? (Weakness) What are our detractors? (Weakness) What are our lowest-performing product lines?

External Factors What happens outside of the company is equally as important to the success of a company as internal factors. External influences, such as monetary policies, market changes, and access to suppliers, are categories to pull from to create a list of opportunities and weaknesses.

Potential questions to list external factors are: (Opportunity) What trends are evident in the marketplace? (Opportunity) What demographics are we not targeting? (Threat) How many competitors exist, and what is their market share? (Threat) Are there new regulations that potentially could harm our operations or products?

Strengths 1. What is our competitive advantage? 2. What resources do we have? 3. What products are performing well? Weaknesses 1. Where can we improve? 2. What products are underperforming? 3. Where are we lacking resources? Opportunities 1. What new technology can we use? 2. Can we expand our operations? 3. What new segments can we test? Threats 1. What regulations are changing? 2. What are competitors doing? 3. How are consumer trends changing?

Companies may consider performing this step as a "white- boarding" or "sticky note" session. The idea is there is no right or wrong answer; all participants should be encouraged to share whatever thoughts they have. These ideas can later be discarded; in the meantime, the goal should be to come up with as many items as possible to invoke creativity and inspiration in others. Step 4: Refine Findings With the list of ideas within each category, it is now time to clean-up the ideas. By refining the thoughts that everyone had, a company can focus on only the best ideas or largest risks to the company. This stage may require substantial debate among analysis participants, including bringing in upper management to help rank priorities. Step 5: Develop the Strategy Armed with the ranked list of strengths, weaknesses, opportunities, and threats, it is time to convert the SWOT analysis into a strategic plan. Members of the analysis team take the bulleted list of items within each category and create a synthesized plan that provides guidance on the original objective. For example, the company debating whether to release a new product may have identified that it is the market leader for its existing product and there is the opportunity to expand to new markets. However, increased material costs, strained distribution lines, the need for additional staff, and unpredictable product demand may outweigh the strengths and opportunities. The analysis team develops the strategy to revisit the decision in six months in hopes of costs declining and market demand becoming more transparent.