Case Study: FunPizza Enterprise

FunPizza is a start-up company that offers unique varieties of pizza that attract customers away from Pizza Hut and Mommas Pizza. The company has restaurants in twenty locations in the Greater Toronto Area. Tom Higgins, the CEO of FunPizza, is thinking to develop a customer relationship management (CRM) system to attract more customers and promote more products. Below are the descriptions of the two modules of the system.

Module One: Customer Account Management

Under the module, a new customer should be able to register themselves either online or by physically visiting any of the companys locations. The system would record a customers first name, last name, address, phone number, and email address. Once enrolled, the customer is given an account number, which is the same as the 10-digit number printed on his or her membership card.

Every time a customer orders a pizza from FunPizza, every dollar spent is counted as one point. The points could be redeemed to order pizzas in the future. The module keeps track of points accumulated and redeemed and gives customers a summary of points upon request.

Module Two: Marketing

Under the module, the system maintains detailed product info. In addition, the module analyzes customer preferences and order patterns based on factors (e.g., gender, geography) specified by store managers, and generates statistics based on which store managers develop marketing plans. The plan is to be reviewed and approved by Tom Higgins before being executed. The system should enable Tom to make changes or comments to the plan. Once the plan is finally approved, the module will email promotions to targeted customers, and keep track of which customer uses what promotions.

Note: Please make the necessary assumptions and document them accordingly in your report.

PLEASE ANSWER QUESTIONS BELOW

1. Please create a Business Event table. Please use the format with columns (EVENT CODE, EVENT NAME, TRIGGER SYSTEM/INPUT, ACTOR/SOURCE, SYSTEM OUTPUT, ACTOR/DESTINATION, USE CASE and COMMENTS)
2. Please create 2 use case diagrams one for each of the 2 modules