Case Study Fun-Spot Fun Park began as a small amusement park in 1935 lCase Study Fun-Spot Fun Park began as a small amusement park in 1985. With nothing more than a merrygo-round. a slide. pony rides. and an ice cream stand, FunSpot grew into a popular family attraction with 20 rides. a restaurant. and an outdoor perlorming arts theater. "My wife. Gail. and I didn't know what we were getting into." commented Ron Hart. the owner. "We just knew that weekenders coming to the lakes in our rural area represented an untapped market." Today. thousands of visitors ock to Fun-Gpotlamilies. children of all ages. even senior citizens who enjoy strolling lhrough the gardens and arbor. "There's something here for everyone." Gail Hart said with a smile. "Dozens of companies hold annual company picnics here. We have welcomed class eld trips. And we even had one wedding here at the park!" "Here's the funny thing." Futon chime in. "We really don't know why we've been so successful! There is nothing else like Fun-Spot Fun Park in the area. We were iust lucky." "I think it's the ambience of the park." Gail added. "that has brought so many visitors. We provide a 'total package' of entertainment. Plus. we try to change our rides and venous attractions from time to time.\" Ron and Gail Hart admitted that making every visitor happy is a priority. "That has always been our philosophy." they said. "And we've always been able to deliver on that because we've never allowed ourselves to grow too big too quickly." Questions 1. Describe two critical factors impacting the strategic plan at FunSpot. 2. Would you consider FunSpot's mission statement to be market oriented? Explain. 3. At this point. howr do Ron and Gail monitor Fun-Spot's business portfolio? 4. Into which quadrant of the EGG matrix does FunSpot fall? Why? 5. How might Fton and Gail implement a market penetration strategy at Fun-Spot? E. In what way do Ron and Gail implement a product development strategy at Fun- Spot