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Case Study: GE CAPITAL CANADA: COMMERCIAL EQUIPMENT FINANCING DIVISION Background: 1.We: Steve Rendl: assistant account manager for the Commercial Equipment Financing Division of GE Capital

Case Study:

GE CAPITAL CANADA: COMMERCIAL EQUIPMENT FINANCING DIVISION

Background:

1.We: Steve Rendl: assistant account manager for the Commercial Equipment

Financing Division of GE Capital Canada in Toronto, Ontario, Canada.

2. Task: A loan request for $270,000---- existing client (Clark Carriers Ltd)

3. Clark Carriers, a trucking company, requested the $270,000 loan to purchase two

new 2003 Freightliner transport trucks, four new 53-foot trailers and four new mobile

satellite systems. (Expand the company)

4. GE CAPITAL: comprised 27 diversified business; parent company was a publicly

traded corporation with net earnings of over US$15 billion;

generate a 20 percent

after-tax profit.

5. CEF:

The majority of CEF's business was loan to medium and large-size transportation and

construction companies; Loan from $30,000 to $1 million were provided to purchased

assets (transport trucks, trailers, paving equipment and heavy machinery); Generate

profit, find new business, win new business, and keep new and existing business;

Expected to generate $14 million in new loans each year.

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