Case study: Gordon Bethune at Continental Airline (OC 6443)

Case introduction and background

-Brief summary of the issue (s) indicate in the case

Specific case questions

-Diagnose the situation at Continental the led to Bethunes turnaround. Use one of model taught

-What key factor contributed to the turnaround?

-What impact did deregulation have on Continental?

Evaluation of Course of Action taken in the Case

-Assess the turnaround at the Continental. What worked and what didnt? Where they many flaws in the plan? Is the Go Forward plan sustainable?

-Describe Bethune as a change leader using the leader types covered in both Hickman and class. Feel free to mix components. Assess Bethune as a leader

Conclusions

- Lesson learned from the Case/closing thoughts