Case Study: Greenly Insurance Company

Greenly has worked hard over the past year and has increased their marketing efforts to reach certain untapped demographics. Greenly has determined that it has been able to retain its Generation Y customers, who have established their own households. Greenlys new survey of former customers has revealed that it is losing its Baby Boomer customers who like to shop for coverage based on price. One of the reasons most often cited for leaving is the inability to obtain quotes through Greenlys Web site.

Create your own assumptions using the information presented to evaluate Greenlys and recommend an action plan / strategies for growth.