case study :

Gymo Co. is one of the world's leading health and fitness chains, with a wide range of branches in GCC. Gymo plans to launch a new innovative mobile app to address their customers (gyms members). It will offer unique in-app experiences for members. This creates a level of communication with clients like never before. Gymo will track the Progress of gym members such as: tracking steps, calories, exercise, or metrics such as heart rate and weight, visually showing your members how well they are progressing is a great way to motivate and support them. This mobile app will provide easy communication with members anytime and anywhere. Whether its a class update, the schedule has changed, reminders, exclusive offers or personalized discounts, notification will be pushed immediately to their smartphone. Moreover, members are allowed to directly book classes and courses, monitor their payment, make secure payments, and keep up to date with their membership plan through the membership platform in the proposed app. To add more value, the mobile app will be integrated with wearable devices like Jawbone or Android Wear to help the members stay on track of their health. Also, to build brand loyalty and keep members engaged through the mobile app, Gymo will provide valuable content including blogs, nutrition tips, podcasts, and exercise videos. Joseph Lortan, Gymo' financial controller, estimated the project's budget to be around $100,000.

depending on the case study answer the questions .

the question1 : create a stakeholder communications analysis

here is a sample to help you :

qyestion 2 : create a communication management plan

here is a samle to help you.

TABLE 10-1 Sample stakeholder communications analysis Comments: Put the titles and dates of documents in e-mail headings and have recipients acknowledge receipt. Communication Manaaement Plan