Case Study

Harley-Davidson(1995)

LisaM. Fairchild and Harold D. Fletcher

By the end of 1995, Herieu-Deoidson; Inc. faced a dilemma. While the firm had achieved exceptional growth in its core business, motorcycles, it faced slow growth and break-even performance in its wholly-owned recreational vehicle subsidiary, Holiday Rambler. To better use corporate resources, management decided to explore the sale of Holiday Rambler and redeploy those resources to the production of motorcycles. The question facing management was the value of the Holiday Rambler subsidiary.

A financial analysis of this case study

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