Question
Case study: Homeland Limited is in real estate business and currently having 5 divisions providing different types of lands and housing to the customers. Currently,
Case study:
Homeland Limited is in real estate business and currently having 5 divisions providing different types of lands and housing to the customers. Currently, the divisions of the company are having the following market shares and industry sales growth rates:
| Division | Industry sales growth | Market share |
| Luxury Flats | 30% | 55% |
| Economy Flats | 20% | 30% |
| Studio Apartments | -5% | 60% |
| Office Spaces | 20% | 30% |
| Land | 5% | 25% |
Homeland Limited prepared the External Factor Evaluation (EFE) and Internal Factor Evaluation (IFE) for the company. The EFE score is 2.56 and the IFE score is 2.3. Prepare (i) a BCG Matrix and (ii) an I/E Matrix for the company. Comment on the overall condition of the company. Suggest strategies for each of these divisions and explain the reasons behind your decisions. Explain how you shall implement the strategies by comparing the inter-divisional situations.
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Marketing Audit Of A Private Health Care Facility Case Of The Bondeko Clinic
Authors: Tyty ELOOT ONDAIN
1st Edition
6204271237, 978-6204271231
