Case Study: Hotel for Dogs - Philanthropy and Media Coverage

In 2014, the media was taken by storm with a story about a hotel in North Carolina that combined philanthropy with their business model. The property expanded on the trend of allowing dogs in hotels by fostering rescuesfrom a nearby shelter and allowing guests to adopt them. Guests appreciated the warm interactions with the animals and several dogs were adopted as a result (Manning, 2014).Not only did the property provide a valuable service and enhance the guest experience, but the story was repeated across multiple media outlets, creating publicity for the hotel.

This is an example of a trend:allowing pets in hotels!.

Now choose from one of the following trends, and research it to answer the questions that follow:

Carbon offset programs

Customization

Reputation management

Digital concierge

Themed sleep

Lifestyle food choices

Educational experiences

Millennial traveler

Sharing economy

Green certified/ sustainability

Extreme experiences

Questions to Answer:

1.Why do you think this trend has emerged? What market is it helping to serve?

2.Find an example of a hotel that has responded to your chosen trend and explain how the trend has informed or changed the hotel's business strategy or practice.

3.Are there any trends that are not listed abovethat you think should be added? Try to name at least two. Why are these important accommodation trends today?

Word Limit 400-500 (not more than 1000. wrods)