Case Study: How to Make an Information Strategy for a Radio Station

Now that we've introduced our theoretical model, let's apply this information to a concrete example in order to understand it better. This case study features the BA initiative of a large radio station that broadcasts nationwide. The case study is a simplified and somewhat creative version of real events, and its objective is merely to outline a BA process. Its focus is on the helicopter perspective, an improved conceptual tool, and the first important insights. The case study relates to the BA model in Exhibit 1.1.

2. What were the questions posed for the station's business analytics initiative, and how were these questions related to the station's KPIs? What other analytical questions could be asked?