Case Study:

https://mitsloan.mit.edu/sites/default/files/2021-01/Managed%20by%20Q.IC_.pdf

3. Choose a case study from the following: 1. Four Mini Case Studies in Entrepreneurship 2. mreneurship Case Studies 4. In a two- to three-page paper. address the following questions from the case: 1. How can social entrepreneurs use their companies' social missions to attract customers and promote their businesses? 2. How should the founders dene a unique selling proposition for their company that resonates with customers? 3. Write a brief memo [one paragraph]I to the founders outlining a bootstrap marketing plan for the company. Use the heading: "Bootstrap Marketing Plan.''1 4. Use the business model canvas to illustrate the chosen company's business model. Can you identify other revenue streams that could support the company? How can the company strengthen its relationships with customers? 5. How should the founders use social media to market their company and its products? What can they do to increase the trafc and generate more sales from their company's website