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Case Study, Information system at work: MoneyAisle.com puts customer in charge Q11. a. How does Money Aisle.com turn the process of investing upside down? b.

Case Study, Information system at work: MoneyAisle.com puts customer in charge

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Q11. a. How does Money Aisle.com turn the process of investing upside down? b. Who benefits from the service offered by Money Aisle.com? Who is negatively affected? c. For what other types of products might reverse bidding be useful? What makes a product a good subject for reverse bidding? d. How does reverse bidding impact the way that a bank operates and its budget and profit margins

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