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Case Study: Keurig: From David to Goliath: The Challenge of Gaining and Maintaining Marketplace Leadership Question: Prepare a situational analysis for Keurig. Complete an analysis

Case Study: Keurig: From David to Goliath: The Challenge of Gaining and Maintaining Marketplace Leadership

Question: Prepare a situational analysis for Keurig. Complete an analysis of the general environment for Keurig using PESTLE.

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