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Case study: KFC (Kentucky Fried chicken) in China a. What factors would you have and the corresponding degree of importance (weight or %) to evaluate

Case study: KFC (Kentucky Fried chicken) in China

a. What factors would you have and the corresponding degree of importance (weight or %) to evaluate the location in which city to start? Explain each factor.

b. Apply the factoring method and what is your recommendation and why?

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