Case Study Link;

https://college.cengage.com/geyser/cengage_9780000000000/html/pdf/hill/14123_case7_rev02.pdf

1. Conduct external analysis of the personal computer industry (use PESTLE), in the period 1990 -2007 and provide a conclusion about the Opportunities and Threats the industry was facing in this period. Analyse the Industry Life Cycle and using Five Forces Analysis provide a conclusion about Industry attractiveness

2. What were Dell's strengths and weaknesses and how have they translated into a Competitive Advantage (CA) for the company? Discuss the nature of company's Competitive Advantage and whether it was sustainable (hint: use VRIO analysis).

3. Explain what Dell's Business Level Strategy was and provide sound rationale for your answer. Outline Dell's functional strategies which contributed the most to the successful implementation of the Business Level Strategy

4. Name the corporate strategy Dell implemented. Weigh the benefits and drawbacks of the Perot System acquisition Dell made in 2009

5. Of the four strategies for expanding sales in international markets, discussed by Hill, Schilling & Jones (2020), which one is Dell using? Justify your answer and provide examples to illustrate

6. If you had to provide advice to M. Dell what corporate and business strategy to undertake after having privatised the company in 2013 what strategies would you recommend? Justify your recommendation and indicate how your proposed strategies would help Dell improve its performance

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