CASE STUDY LINK

https://hbsp.harvard.edu/tu/51a03631

Questions

1. Describe Uber's business model. How does it work? What are Uber's most important levers? How does Uber's business model differ from eBay? 2. Discuss how does Uber manage satisfaction on both sides of a two-sided market (i.e. drivers and riders). [Hint: the scale-satisfaction cycle] 3. Who drives for Uber? What's the motivation to drive for Uber? How does Uber attract drivers? [Hint: the value proposition for drivers]. Where is the friction in this model? How does Uber manage this friction? 4. How does Uber attract riders? [Hint: the value proposition for riders]. What would cause defection from the service? How well does the Uber model scale? What do you love/hate about Uber? What do you love/hate about taxi services? How much customer loyalty does Uber have? How does Under leverage this loyalty? 5. What makes Uber's business model disruptive? Which pieces of the value proposition real innovations? How does these innovations converge with consumption trends? How could a taxi company respond? 6. What does Uber look like in the next 5 years?