CASE STUDY: MAKE WITH LOVE

As the weather changes, so do our skin concernsfrom sunburn in the summertime to the dry flakiness that comes with cold temperatures. And since our skin absorbs the majority of lotions and creams we put onto it, it's essential to be mindful of the ingredients in our personal care products.

Why use organic body creams? When it comes to skin care, oftentimes we spend a lot of time and energy caring for our face and relatively little time caring for the skin on the rest of our body. While it is true that the skin on your body is more resilient to the elements than your delicate facial skin, your whole body needs nourishment too. The skin on your arms and legs is exposed more often to the sun, environmental pollutants, and constant friction from our clothing. This can cause wrinkles, discoloration, sagging skin, and irritation. Winter and summer climates can both wreak havoc on our skin for very different reasons; causing our skin to become sunburned, dehydrated, cracked, and flaky.

The solution? Care for the skin on your body as much as you care for your face! Organic body creams are a fantastic way to feed your skin and keep it looking and feeling like a million bucks. Organic creams utilize powerful fruit and vegetable carrier oils, butters, and essential oils in order to transform your skin without harsh chemicals. What's more, these nutrient-dense natural ingredients (like coconut oil, avocado oil, shea butter, and rosehip seed oil) actually alter your skin's chemical balance from the inside out. Over time, you can actually improve the health and quality of your skinnot just its superficial appearance.

FACE CREAM / BODY CREAM PRODUCT

1. APSARA (SHAILAPUTRI)- YELLOW - NIGHT CREAM

Curcuma Longa is a true Queen of Beauty which containsanti-inflammatory, antioxidant, antibacterial, antifungal properties.These characteristics may provide glow and luster to the skin. It also revivesyour skinby bringing out its natural glow.Removes pigmentation, pimples, fade scars and dark spots.

1. ANIKA (BRAHMACHARINI)- GREEN

Azadirachta Indicacontains fatty acids, antioxidants, and antimicrobial compounds, and these can benefit theskinin a range of ways.Thisisa promising agent to treat aging symptoms likeskin thinning, dryness, and wrinkling.Removes pimples, pigmentation and gives a glowing skin.

1. AMRITA (CHANDRAGHANTA)- GREY - NIGHT CREAM

Solanum Tuberosumis a cleanser to get rid of dark spots, acne, and any other impurities on theskin.It helps you get rid of ugly spots, marks, and blemishes. Removes inflammationcaused by bruises, rashes, and ulcers, puffy eyes and delays the signs of aging. Contains antioxidants that protect yourskinfrom environmental damage caused by pollution and exposure to the sun.

1. AMEYAA (KUSHMANDA)- ORANGE

Citrus X Sinensis have a high content of citric acid which aids inskinexfoliation and helps to dry out acne, improving the overall look ofyour skin. Vitamin C helps the body to form collagen and elastin which will keepyour skinlooking younger. Removes pigmentation, dark spots, anti-aging and hydrates and moisturizers the skin.

1. AARYA (SKANDAMATA)- WHITE

Prunus Dulcishelps restore your natural complexion and helps remove the dullness from yourskinwhile making it lighter.Deeply hydrates and moisturizes sensitive skin. Rapidly-absorbed and balances the moisture levels in the skin leaving skin feeling silky and pampered. Fades scars and dark spots, sunburn and flaky skins, anti-aging such as wrinkles and fine lines.

1. ABHAYA (KATYAYANI)- RED - NIGHT CREAM

Beta Vulgarisare high in vitamin C, some considerbeetsto begood for the skin, even suggesting that they can protect from signsofaging, such as wrinkles.When it comes toaging,itcontains powerful antioxidants that help keep skin supple and youthful and carotenoids that can ward off the macular degeneration that occurs as you grow older. It reduces fine lines and does not create any dry patches or skin flakes and give an improved skin texture.

1. APARNA (KAALRATRI)- BLUE

Clitoria Ternatea is veryusefulinskinand hair care, thanks to high concentration of naturally occurring polyphenols (Proanthocyanidin or condensed Tannis) and flavonoids, potent antioxidant. Specifically, proanthocyanidin, which stimulates the natural production of collagen and elastin.Improves moisture retention, supports collagen structure and improves theskinbarrier.

1. AVARNA (MAHAGAURI)- PINK

Lens Culinariswork as agreatnatural cleanser that leavesskinclean, supple, and glowing. They absorb excess oil from theskin, thus preventing acne, breakouts, and blemishes. Exfoliating properties of thelentilshelp in tighteningskinpores as well as restoringskinelasticity and helps you to get rid of acne and blackheads. It serves as a natural bleaching agent and helps you to get an evenskintone with brightening theskin. Due to the nutrients present, it helps you get rid of wrinkles and earlyskinageing.

1. ANIDRA (SIDDHIDATRI)- PURPLE

Oryza Sativa revitalizes and protects theskinfrom sun damage. It comes loaded with antioxidants that fight free radicals and give you a more youthful-lookingskin. It helps inskinbrightening too," she adds. It's considered a mild exfoliator, making it ideal for daily use. Riceis packed with antioxidants, vitamins, and magnesium, which protect the skin from blemishes and acne breakouts. The insulin produced by the use of rice triggers production of sebum on the skin.

INGREDIENT

Organic and natural herbs, flowers, fruits.

No chemicals are used.

QUESTION:

Make With Love is a line of organic face creams. This product is yet to be launched. Design the promotional plan to be undertaken for the period of December 2021 to June 2022, to gather awareness of this new line of organic creams.