Case Study: Mental Health, Alcohol and Other Drugs: After Hours Crisis Marketing Initiative: A unique and local social marketing campaign within a regional and rural Australian setting pp. 1--26

 

Using the case studies supplied in the subject, critically analyse how the campaign was evaluated using the appropriate methods of :

- impact evaluation 

- formative evaluation

- process/implementation evaluation 

- internal satisfication evaluation

- summative evaluation 

 

the goal is to:

• identify whether or not the campaign was evaluated, 

• which evaluation tools were identified, • and how the performance was reported. 

• If the campaign was not evaluated, discuss which approach you would take. 

 

Demonstrate your understanding by providing six (6) questions that evaluate either the process, impact, outcome or ethical evaluation of the campaign