Case study MKT 268 Prestwick is a large multinational corporation that manufactures and sells furniture and kitchen and bath fixtures; it also has a group of 20 luxury resort destinations in France and Germany. Thanks to rapid expansion, Prestwick has been able to offer many benefits to its corporate headquarters employees, including a fitness center with a full-size gym. However, over the years, the size of the firm at corporate headquarters has grown tremendously (from 1,500 to over 2,500 employees), resulting in the fitness center becoming more and more crowded. On many days, employees can't get on a treadmill or find room to work out because of the large number of employees trying to use the facility. Currently Prestwick is managing the fitness center itself, staffing it with a small group of employees who oversee the operations there. Amanda Hightower is a salesperson for Bally Total Fitness Concepts. Bally works with firms like Prestwick and designs and outfits new and remodeled fitness centers. Amanda was called by Jerry Mays, an assistant in the HR department, who told her that Prestwick could really use a larger and more comprehensive facility. However, Jerry asked that his name not be used when Amanda called on the firm. Amanda made an appointment to meet with Barb Granroth, vice president of human resources for Prestwick, to discuss Prestwick's current fitness center and how Bally could improve it. Specifically, Amanda is planning to discuss creating a larger fitness center with new equipment. Amanda also intends to suggest that the larger and remodelled facility be managed and staffed by Bally personnel. Questions 1. List objections you think might occur during this first meeting with Barb. Make any assumptions necessary to develop this list. 2. Describe how you would respond to each objection listed in Question 1. Be sure to label the methods. Make any assumptions necessary to create your responses. Students should provide a minimum of 3 objections. This model can be used to solve the case study