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Case study: Nintendo - The launch of Gameboy color 1. What is the decision facing Peter McDougall? 5 marks 2. Conduct a 5-C Analysis for
Case study: Nintendo - The launch of Gameboy color 1. What is the decision facing Peter McDougall? 5 marks 2. Conduct a 5-C Analysis for Nintendo. 20 marks 3. What is your assessment for the Canadian market for Nintendo Game boy color? 5 marks 4. Develop a marketing strategy for McDougall. 10 marks 5. Define marketing management. Explain the concept of marketing management using this case study as an example. 10 marks
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