case study of (launching innocent into the growing fruit smoothie market)

1. What kind of innovation model was adopted by Innocent founders?
2. Apply Ansoff's product/market expansion grid to help Innocent grow.
3. Explain Innocent's branding and positioning.
4. How would you classify Innocent in terms of newness? Do you consider it to be a new product to the market? Why? Why not?
5. What kind of NPD model did the founders of Innocent use? Explain why.
6. Innocent benefited from a key advantage: what was this and explain how it helped in the product development process.