Case study of marketing management

Uttar Pradesh government's plan to build 1000-acre film city in Noida along the Yamuna expressway will revive the real estate sector of the region, according to developers. A lot of developers had acquired land around the upcoming Jewar airport and the announcement of film city will increase the demand further. Noida will emerge as the most robust luxury real estate destination after the announcement of the film city. People working in Bollywood would look for real estate spaces that can meet their standards and thus projects with niche offerings will fetch good rewards. Chief Minister unveiled an ambitious plan to set up a dedicated infotainment (film city) zone and rolled out an open offer to film fraternity to come to the state. The Chief Minister said that the proposed site is just an hour away from New Delhi and very close to the proposed International Airport at Jewar. This announcement would be a boon for the region both in terms of residential and commercial development. Question: In view of the above case study, please define business environment, its types and which of the components of business environment would help real estate sector to improve its demand. Justify your answer with the help of relevant examples