Case Study on Business Plan

New Business Name: Doctor 2U

Since the launch of distant consultation and joint consultation, patients' clinical time is shortened, and their medical expenses are reduced and many people's lives saved. Doctor 2U is an integrated service providing platform for patient who is looking for online diagnosis and prescription mainly, and it also providing various medical, mental and phycological health related service & products. For example, a patient who has severe stomache problem, after the consultation with doctors, customer can choose the brands of the medicine, as well as the further services such as the appointment of gastroscopy. Patients will save time and money on the way of trip if they want to see the doctors who are far from the patients. Doctors also will increase their efficiency and safety especially during the COVID-19 period of time, doctors can understand the basic information trough the camera and provide the suggestion.

Patients pay for the consultation fee and the needed medicine to the Doctor 2U online and the platform will take commission charge from both parties. The revenue also comes from the medical examination centres as the platform can help to located the close medical examination centre and arrange the time automatically, all required personal medical information can be filled up online before the appointment time, and it will save time for medical centres as well as for examinees.

For users, when they find they got some illness symptoms, they can log in to the landing webpage and find out the doctors available, then use the keyword filter to identify the most related doctors, such as the locations, fame, outpatient expenditure. The second step is to make a appointment of distant consultation, user can filling in the personal information and problems before the appointment time. The doctor will make a diagnose for the patient, then the patient can shop medicine online directly or purchase the clinical products themselves. If they need to visit the same doctor frequently, they can leave messages and post the history documents and wait for the reply. The external service also listed below. If the requirement of medical test is needed, patients can make the appointment of the medical check directly. If they wants to do the self-test at home, they can purchase the self-test kit if its available such as the HIV test kit. The whole process is totally online, if the doctor make the suggestion that the patient has the necessary to visit the clinic or hospital, the platform will choose the closest clinic or the suitable doctor who is good at this sort of illness.

Question 1: How the Doctor 2U in Market Segmentation and Target Market (Psychographic, Behavioural , Demographics, Geographics) ?

Question 2: How the Doctor 2U using Positioning Strategy?