Case study on Samsung Portable washing machine by applying the marketing mix strategies.

The following is a required 6-part structure for your Individual Case Study: 1. Introduction: Briefly introduce the product, target marketing and positioning.

2. Product: integrate marketing theory and evidence from Case research to discuss the function of the Product element of the marketing mix. 3. Price: integrate marketing theory and evidence from Case research to discuss the function of the Price element of the marketing mix.

4. Place: integrate marketing theory and evidence from Case research to discuss the function of the Place/Distribution element of the marketing mix. 5. Promotion: integrate marketing theory and evidence from Case research to discuss the function of the Promotion element of the marketing mix.

6. Conclusion: conclude with a summary opinion on how effective you believe the elements of the Marketing Mix have been integrated to support the desired perceptual Position in the market and deliver value to the Target Market.