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case study on TOMS Shoes back when the company was an iconic darling of the good business and social responsibility. What made TOMS so cool?

case study on TOMS Shoes back when the company was an iconic darling of the good business and social responsibility.

  • What made TOMS so cool? What happened?
  • Did they have a good strategy upfront? Why or why not? What happened?
  • What might they do about it?
  • Will they retain their earlier social responsibility coolness? Or is that gone?

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