Case Study One Business-level strategy @Apple Inc. Apple Inc. needs to put more weight on its strategies. The company may modify its business-level strategies by designing models to attract and maintain clients. Apple must formulate a strategy to attract clients by pulling them from their competitors. Among the strategies include responsiveness to the clients through heeding their needs regarding product value, innovation and pricing. For instance, Apple Inc. would focus on its marketing structures to increase its competitive advantage over its rivals. By expanding their product array, the company would attract more clients and, thus, remain the business leader. Apple Inc. would adopt the strategy of differentiation. As Hitt, Ireland and Hoskisson argue, this strategy allows companies to create products with inimitable features at minimal costs. Through this strategy, a company can adapt novel technology and all changes in its external environment. With cost and differentiation at hand, Apple Inc. can easily attract clients and produce unique products at meagre costs. This will ensure that the company remains proficient in its production, thus retaining the existing clients and attracting more. This also translates to the actuality that Apple Inc. must have a flexible structure of production, quality management and networks that will see to the manufacture of top-quality products as the strategy stipulates.