CASE STUDY: QANTAS AIRLINE. In this assessment task, students will be creating an Applied Project A - to conduct external and internal analysis of the business. To complete this project student will be selecting a case study on Travel & Tourism Industry of their choice/preference. As we have identified that in this Covid 19 situation Travel & Tourism Industry is the one which has hit very hard and have struggle to the maximum to maintain and retain its business. It has been observed that from time to time this industry have made changes and improved its Strategic Plannings to retain in the business environment.

QUESTION:

1. Explanation of Unique differentiating features. Highlight the unique features of your products/services, particularly what is going to make and stand out above the rest for Qantas Airlines