Case Study: Read Air France Internet Marketing: Optimizing Google, Yahoo!, MSN, and Kayak Sponsored Search, and using the exel file (AirFrance_Exhibits_Solutions) to answer question below:

1. Using the DoubleClick metrics and the metrics that you came up with, evaluate the performance of each publisher (NOT each campaign) in Exhibit 6. From your analysis, which one(s) seem to have the most potential? (check above xls file)

I cant add the link to the case as its not accessible to everyone but the case study is above, hoping you can help me still please!