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CASE STUDY. Read Jennings ( 1 0 th ed . ) Case 8 . 9 : E . Coli, Jack - in - the Box,

CASE STUDY.
Read Jennings (10th ed.) Case 8.9: E. Coli, Jack-in-the Box, and Cooking Temperatures (pp.559-560); then, answer the
following questions:
1. In 1993, Jack-in-the-Box adopted tougher standards for its meat suppliers than those required by the federal
government so that suppliers test more frequently for E. coli.
Could Jack-in-the-Box have done more before the outbreak occurred?
2. The link between cooking to a 155-degree internal temperature and the destruction of E. coli bacteria had been
publicly known for five years at the time of the outbreak. The Centers for Disease Control and Prevention (CDC)
tests showed Jack-in-the-Box hamburgers were cooked to 120 degrees.
Should Jack-in-the-Box have increased cooking temperatures voluntarily and sooner?
3. What does the misplacement of the state health department notices on cooking temperature say about the
culture at Jack-in-the Box?
4. A plaintiffs lawyer praised Jack-in-the-Box, saying, They paid out in a way that made everybody walking away
from the settlement table think they had been treated fairly.
What do we learn about the company from this statement?
5. You will also need at least four peer-reviewed sources

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