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CASE STUDY: Read Nike on pp. 29-30. Submit answers to the following in essay form. What have been the key success factors for Nike? Where
CASE STUDY: Read "Nike" on pp. 29-30. Submit answers to the following in essay form.
What have been the key success factors for Nike?
Where is Nike vulnerable?
What should it watch out for?
What recommendations would you make to senior marketing executives going forward?
What should they be sure to do with their marketing?
Two-Three (2-3) pages responding to the above questions including an introduction and conclusion.
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