Case study related to international marketing:

1. Hummus is a staple for people living in Mediterranean countries. How people in other countries such as the U.S. and Canada consume it differently than those in the Mediterranean countries? (10 marks)

1. Visit the website https://obela.com/. It gives you the option to switch to Australia or Germany site. Explore both sites, review the content, and discuss how Obela adjusts the web content to reflect the local cultural preferences. (20 marks)

You may link sources if used, thank you in advanced