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Case Study: Ritz-Carlton: Taking Care of those who Take Care of Customers (Retrieved from Marketing for Tourism and Hospitality by Bowen, Kotler and Makens) Discuss

Case Study:

Ritz-Carlton: Taking Care of those who Take Care of Customers

(Retrieved from Marketing for Tourism and Hospitality by Bowen, Kotler and Makens)

Discuss some of the elements that Ritz Carlton used in building a great service organization to achieve its current success.

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