Case Study Scenario You are the Corporate Controller for your company and during the quarter your team completed the annual Goodwill Impairment test. The analysis determined that an impairment charge of $100 million dollars was necessary given a lower estimated fair market value of an acquired business that fell from $500 million estimated at the time of the acquisition to $400 million today. The lower fair market value was the result of a lower 5-year revenue forecast reflecting a more conservative view of product pricing than assumed in the acquisition business case. Pricing has been negatively affected by new, lowcost competitors that entered your market. Per GAAP rules, the impairment charge was reflected as a $100 million expense on the quarterly income statement. This expense was not forecasted and caused earnings per share (EPS) in the quarter to be reduced by $0.35, or half of the analysts' consensus EPS estimate for the quarter. The unplanned expense also obliterated the employees quarter bonus.

Case Study Part II oral presentation. Choose one of the three stakeholder groups for this presentation assignment. The CFO has requested that you summarize the Goodwill impairment issue and impact clearly and concisely well-tailored to the specific stakeholder group you selected. Prepare a concise presentation of 5 minutes or less for this communication. It is helpful to speak from notes or a scripted summary to stay on point. You may use visual aids as desired but do not let that prolong your presentation beyond 5 minutes.