Case Study: School Nicknames and Ethical Conduct

1. Based on the facts in the case, why was the mascot issue so ethically problematic for Amhersts administrators and athletic department managers?
2. Assess the many steps taken by Amherst administrators and athletic department managers to come to a conclusion on the mascot issue and explain how the process could have been conducted more effectively.
3. Explain whether Amhersts solution to the nickname issues was example of the classical or activist approach to social responsibility.