Case study (Southwest Airlines, "Try to Match Our Prices," page 267.

Answer Question # 7 only.

7.What is your forecast for the competitive environment of the airline industry 10 years from now?

In addition, answer the following questions:

How does Herb K. relate to your current Boss?

How do you rate Herb K. on motivating people? How do you rate Herb on leadership?

Do the Hands-On exercise number 1 on page 230

1. Herb Kelleher has just retired. And you are his successor. Unfortunately, your personality is quite different from his: you are an introvert and far from flamboyant, and your memory for names is not good. What would be your course of action to try to preserve the great employee dedication of the Kelleher era? How successful do you think you will be? Did the board make a mistake in hiring you?