Case Study: Star Alliance in 2020

Questions to consider when conducting your case analysis: i. What does the Star Alliance network do and what is their value proposition? ii. What industry does the Star Alliance operate in? iii. Who are the Star Alliance's competitors? iv. What are the macro-environmental factors that are affecting the Star Alliance? v. What are the opportunities and threats that exist? vi. What are the Star Alliance's strengths and weaknesses? What are their core competencies? vii. How well is the Star Alliance network doing financially? Conduct ratio analysis and offer your comments. viii. Which of the generic competitive strategies most closely fits the Star Alliance's competitive approach? ix. What strategic priorities and issues/problems do the Star Alliance network's management need to address?