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Case Study: TechWorld Retailers TechWorld Retailers is an electronics retail chain headquartered in Auckland, New Zealand, known for its wide range of consumer electronics and
Case Study: TechWorld Retailers TechWorld Retailers is an electronics retail chain headquartered in Auckland, New Zealand, known for its wide range of consumer electronics and personalized customer service. The company has seen steady growth over the past decade, with stores across major cities in New Zealand. Despite TechWorld's success, the rapid evolution of technology and increasing online competition have led to several issues. Sales have begun to plateau, and profit margins are thinning. The retail operations have been struggling with overstocking of fast-outdating inventory, leading to increased storage costs and obsolescent inventories. Online sales channels are not fully optimized, causing a loss of market share to purely online competitors. Customer support also faces challenges due to the high demand for tech support and product returns, which has been impacting overall customer satisfaction and loyalty. Moreover, the purchasing department is struggling to source a range of environmentally friendly products to meet the rising demand for "green" electronics, which is becoming increasingly important to New Zealand's environmentally conscious consumer base. Currently, stores and the online sales division operate as revenue centres. Emma, the CFO of TechWorld, suggests restructuring them into profit centres. After restructuring, each store and the online sales division would be responsible not only for generating revenue but also for managing their costs and making purchasing decisions. This includes selecting suppliers, determining products, and managing inventory levels. Outline Four areas of concern relating to the financial health of tech world retailers. Explain the reasons behind your choices for each
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